From the Blog

IMPACT Free Day 058Before Isagenix found me, I felt overwhelmed, tired, bloated and confused. I was introduced to this amazing company and family by my friend Jeremy. Although we had just met, we shared a deep respect and love of triathlons, great food and family. Something about his enthusiasm and drive caught my attention.

It’s been 11 months since I began eating these life-changing products and things haven’t been the same since! I feel energized, fulfilled, toned, confident and healthier than I’ve felt in my entire life. I feel better now than in high school and college combined! It still makes me smile knowing that by simply eating food from people who care, your life can truly change. And it hasn’t only been about food… I’ve increased my income by 50% simply by sharing my experience and success with others.

I believe no one should struggle with feelings of inadequacy and self-loathing simple because of the way they look or the amount of money in their bank account. I believe we all deserve the peace of mind and self-love God intended for us. Everything we need is right in front of us. We simply need to make a choice and take action.


Amy Friese - Signature - Sept 2009

Peaceful AmySuccess is all about the joy you feel.

It’s not about time or money. It’s what you do with it.

Work harder on yourself that you do on anything else in life.

Wow. So simple and powerful. Last month, in gorgeous San Diego, CA, I was reminded of these awesome concepts at the  Celebration – Strength in Momentum conference with 10,000 of my closest Isagenix colleagues. To say it way a powerful experience is like saying we need water to drink and air to breathe in order to survive.

Work harder on myself than I do on anything else in my life.” The whole idea is deliciously attractive and while I understand the words and feel the significance, but it seems so absurd. How in the world do I implement such a awesome idea and what do I do when I get stuck? And the grandmama of them all… How can I work hard on myself and still maintain, er, ‘balance’ in everything else in my life? Is it an all or nothing deal?

Well, what I’ve come to realize and chose to accept is that working on myself and aligning everything else in my life is not mutually exclusive. Working on and taking care of everything that is me is one in the same.

What I’m committed to doing for the next 90 days is to take greater care of myself than I ever have before. What this means and how I plan to achieve it is this…

  • Take naps when I need them w/o feeling guilty I’m missing an opportunity or disappointing someone.
  • Go grocery shopping twice a week and prepare our food so that we have 4-5 home cooked dinners each week.
  • Let go of fear, shame, and regret from letting someone down or looking stupid
  • Get gears rolling for Ironman Racine 70.3 and Ironman Wisconsin 140.6. Lauren Jensen… I’m so glad we talked!
  • Share my time, knowledge and love like I’ve never shared before.
  • Ask for help from friends, colleagues, family, strangers and God, especially when I’m beyond the tipping point.
  • Give myself 15 EXTRA minutes for appointments and double the time I have been using to prepare for events, appointments, meetings, and gatherings. (Which, let’s be honest, has been extremely challenging because I make it so. Ha!)
  • Continue to hone my vision for Isa-Team Fearless, Fearless Nutrition, and my life by closing my eyes and feeling, tasting, touching, hearing and smelling what truly EXCITES me.
  • Play with my “kids”, make a snack, vacuum, eat peanut butter and chocolate frozen custard, garden, call a friend, hold hands with my husband, read People Magazine, do laundry, journal, mow the grass, bake cookies, make jewelry, listen to music, make a protein shake and go for a walk when my spirit needs a break, my head is hurting, and/or my body is fatigued.

What I was reminded of this week, after talking to countless people JUST LIKE ME who live lives of wealth, freedom, peace, and joy, was that my life isn’t an ‘All or Nothing’ deal. It’s about choices… body, mind and spirit. I feel recharged with the power of choice. Neverending movement and perpetual thinking is exhausting. Rest and stillness is priceless. I am committed to stepping back once, then leaping forward twice. Go. Stop. Rest. Repeat. That’s my plan for the next 90 days.

What’s on your agenda for the next 90 days?

Hugs, Coach Amy

Coach Amy Friese



Everybody knows we’re suppose to exercise 4-5 days/week for 45 minutes/day. Everybody says nutrition is 90% of the solution to shedding weight and feeling focused, energized, alive. So what’s holding us back?

Listen in as Coach Amy shares advice on where to start and how to get reignited. Learn the ins and outs of turning your healthy intentions into action once and for all. Listen for yourself HERE.


Paperclips Day 1 - 1.13.14Eighty-six life-changing paperclips.

The morning of Monday, January 13, started like any other. On this morning, it was spin class at the gym. While I knew I needed to be there, I felt overwhelmed with the week’s To Do List. But I sucked it up, got on the spinner (5 minutes late…. grrr) and pedaled away.

Ten minutes into class, it started. “Why do you even bother? You’re just going to fail again. Stop disappointing yourself and your family. Just give up and get a real job.” Although the exact words weren’t necessarily that plainly stated, the message was crystal clear. I was a loser, fraud and failure.

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